【Preface】
In the Southeast Asian construction market, represented by Vietnam, the demand for high-end architectural glass is on the rise as the market continues to evolve and grow. To quickly penetrate this strategic market and establish a high-end architectural glass brand with local industry influence, GLASVUE a brand under Agsitech Advanced Materials Co., Ltd., is leveraging its positioning as an architect’s choice of glass and a world-class glass processing equipment GLASTON technology to actively expand overseas. It made a big impact at the 2024 Vietnam (Ho Chi Minh) International Building, Building Materials, and Home Products Exhibition.
【About VIETBUILD】
Since its inception in 1997, the VIETBUILD exhibition has become an international event covering various fields such as real estate, building materials, home decoration, home furnishings, home appliances, hardware, and more. It is held annually in Hanoi, Ho Chi Minh City, and other places in Vietnam, attracting exhibitors and approximately 450,000 visitors from over 20 countries and regions. It is an influential event in the field of construction, building materials, and home furnishings in Vietnam.
【Taking the Initiative by being Proactive】
At this exhibition, GLASVUE showcased its excellent scene solutions for high-end products such as hollow glass, laminated glass, safety glass, and custom oversized glass within the venue; outside the venue, it actively acquired current market situation through a consulting agency, effectively inviting target customers to the exhibition and promoting B2B, thus obtaining a large number of precise customer leads and establishing commercial trust relationships. These actions not only demonstrated the brand’s strength but also laid a solid foundation for the brand’s landing in the Vietnamese and Southeast Asian markets.
【Insist on using professionalism to influence professionalism】
During the exhibition, the brand GLASVUE attracted a stream of professional customers with its globally leading product quality and stringent testing methods. The clients were impressed by our high demanding standards of quality. At the same time, because the products of GLASVUE are highly suitable for the iterative upgrade of the construction market, they have attracted many potential buyers with backgrounds as architects or professional consultants. These professionals have raised many professional questions about our glass products, indicating their deep interest and attention to the various details of GLASVUE glass.
【Looking for a more comprehensive glass solution】
A procurement manager from a construction company with the surname Ruan showed a keen interest in the vacuum glass of the GLASVUE brand. He inquired intently about the technical details of the entire deep processing process and raised a series of technical questions about the glass’s insulation and soundproofing performance. As each question was answered, a satisfied expression gradually appeared on his face. He told the staff that the products of GLASVUE provided a comprehensive and effective solution for a high-end apartment renovation project they were preparing, located in a bustling urban area. After the meeting, he also invited our team to visit his company for a more in-depth technical discussion and negotiation.
【Find a larger glass solution】
Another interior designer, Miss Li, gently glided her fingertips over the glass surface while inquiring if the staff could customize an oversized laminated safety glass with dimensions of 3 meters by 16 meters. After receiving an affirmative response, she showed the staff the design documents for a project she was working on, which is a luxurious seaside villa with a super view located on the top of a hill.
【Find a more wind-resistant glass solution】
Standing in front of the safety glass display sample was a product manager from a renowned local developer, who showed great interest in the durability of the irregular safety glass. After getting our staff’s permission, he personally tested the impact resistance of the sample. At the end of the test, he joked that if this type of glass were installed in high-rise buildings by the sea, it should be able to withstand Vietnam’s typhoons, and even endure powerful typhoons like “Pearl”.
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The 5-day exhibition has come to a successful close, and GLASVUE has made significant achievements at this event. Not only did it showcase the outstanding performance of its products, but it also established effective connections with numerous potential buyers through a series of precise marketing initiatives. It undoubtedly became a splendid debut for the GLASVUE brand in Vietnam and also in the Southeast Asian market. It has also fully prepared for the brand’s comprehensive landing in this regional market in the future.
【Postscript】
Customers which we were unable to follow or meet up, due to time constraints, we deeply apologise. At this exhibition, our team members, split into two groups to visit multiple target companies that have reached a positive intention for further discussion. During the visits, through in-depth communication and multi-angle interaction with customers, we gained a thorough understanding of their actual needs and provided them with several effective product scenario solutions to enhance the value of the project. This is because GLASVUE has always believed that only by helping customers grow their market effectively can we create the brand’s competitive strength in the local market.
With this in mind, GLASVUE, the architect’s choice of glass, with professional high-end building scene solutions and world-class manufacturing technology, has officially set sail in the emerging development market of Vietnam.
Address: NO.3,613Road,Nansha Industrial Estate, Danzao Town Nanhai District, Foshan City, Guangdong Province,China
Website: https://www.agsitech.com/
Tel: +86 757 8660 0666
Fax: +86 757 8660 0611
Mailbox: info@agsitech.com
Post time: Aug-30-2024